#CovidHairDontCare is an Instagram side by side hairdo selfie campaign.
This campaign is used to highlight the hair stylists, barbers and colorists across the country who have been affected by this crisis and are in need of assistance from their loyal customers and the local community.
By supporting your favorite salon or barbershop, you will play an active role in getting society back on a steady footing once the COVID-19 pandemic lockdown has ended.